At the end of 2022, there began to be a lot of talk about Artificial Intelligence (AI). This tool, which at that time was unknown to the vast majority of people, is now in common use. Through systems like ChatGPT, DALL-E or Bing Image Creator, we can create everything from text to images. So that you can get the most out of them, let's see how to create logos with Artificial Intelligence.
If you haven't used AI imaging tools yet, you'll be surprised how quickly and well they can work. With them you can design the logo from scratch, or create a base on which to later develop your creativity.
The importance of the logo
If you are already an entrepreneur, or are thinking about being one, you surely have in mind that the Your brand image is something you have to start working on from the beginning.. You need your corporate colors and your logo to penetrate the unconscious of your potential audience. Making consumers end up immediately recognizing your brand as soon as they see it.
The logo is an essential piece in marketing and advertising. A visual design that helps identify a brand and allows it to be differentiated from the rest of those operating in the market.
If well prepared, it helps to promote trust and loyalty on the part of customers. Hence the importance of having a good design. But keep in mind that not everything is a matter of aesthetics. As far as possible, The logo must identify with the culture and values of your company.
The prompt as a key to how to create logos with Artificial Intelligence
The number of Artificial Intelligence systems available has multiplied very rapidly in recent months, and we are sure that it will continue to do so in the near future. But you can get very good results using free alternatives such as:
All you have to do is open an account, and you can start working. In less than you imagine you will have your logo ready.
Whenever we work with Artificial Intelligence we must debug all possible prompts. These are nothing other than the orders that we give to the tool so that it does just what we expect of it.
AI learns with use and, therefore, the more specific we are with what we want, the more likely we are that the result it shows us will more or less fit what we need to create a business logo.
Tips for creating the perfect prompt to create a logo with AI
As we said before, it is best to elaborate when giving instructions. Think about everything you would take into account if you had to create the logo, and tell it to Artificial Intelligence.
Detailed description
A prompt is never too long. Write everything you think is necessary so the AI knows exactly what you're looking for. Give them a clear description of your company, talk about your target audience, and about aspects that you consider basic that appear in the logo.
You can mention factors such as:
- The name of the company.
- The corporate colors. And even colors you don't want to appear.
- Sector in which it operates.
- The drawing style you want: with an urban, minimalist, pop art touch...
- Aspect ratio (ratio between the width and height of the image).
- Level of detail: fine line, filled, based on geometric shapes, etc.
Objectives and values
When creating logos with Artificial Intelligence we cannot forget that these images are going to become an essential part of the brand's image and, therefore, they have to transmit its values. For this to be possible, Tell the tool what emotions or messages you want your logo to convey.
Competition and references
Surely you have seen a logo out there that you liked. The AI is not going to copy it, but it is good that you give it sources of inspiration about what you like.
You can also do just the opposite. If there is any type of design that you don't like at all and you want the Artificial Intelligence to ignore it, let it know.
Keywords
Using keywords helps AI systems organize information. So you can end your prompt with some that seem meaningful to you.
Example of a prompt to create logos with Artificial Intelligence
Below we leave you an example of a very complete prompt that we hope can serve as inspiration for you to create yours. In this case, we have started from the base of a company that is dedicated to the design of sports footwear.
What we would say to the AI would be something similar to this:
“Design the logo for a sports footwear company whose main value is the quality of its products. Specialized in running shoes, indoor training and outdoor sports activities. With orientation towards innovation, improved performance and comfort.
The logo has to transmit a sensation of dynamism and movement. Using colors traditionally associated with the world of sports such as red, blue and green. But versatile enough that it also looks good if it has to be used in a black and white version. Do not use shadows, dark colors or pastel or too bright colors.
The typology has to be legible and modern in appearance, with a dynamic and sporty air. The result must be a minimalist-looking logo that is easy for the public to identify.
With a format that allows its application in documents, advertising material, labels, the website and other places where it needs to be displayed.
You can take inspiration from other well-known sports footwear brands, but the end result should be something totally unique.”
It is true that it is a fairly long prompt, but it is so detailed that there are many possibilities that the result that the AI shows us fits within what we are looking for for our business.
Creating logos with Artificial Intelligence is not a complex task. What you need is to design good instructions. However, if you don't get it right the first time, You can always try different prompts, or modifying the ones you have already used, until you get a spectacular logo.